Smart packaging for your bedding


The new packaging is on the right.

Did you know? The two most important functions of packaging are…

1) Ensure the product is protected in transit from the vendor to the retail floor from damage and theft.

2) Provide product information such as special features.

Berkshire Blanket packaging is created to be both functional and visually interesting. Today in Bed Bath & Beyond you will see one of our latest packaging innovations in the throw department.  We wanted to present our soft and cozy Serasoft® Supreme in a non-traditional packaging method.  We ventured away from the traditional 12 x 12 fold and offered a 11” x 15” fold for a throw.   We used a much larger front insert with a colorful photo to drawn attention.  The smiling woman and cozy feel of the throw drew a positive emotional reactions, leading people to feel the blanket. Being able to feel how soft and cozy the fabric was revolutionized the experience of shopping for throws.


Categories: Blanket, Throw & Sheet Commentary | Tags: , | Leave a comment

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