Author Archives: berkassistant

About berkassistant

I have always loved fuzzy blankets, and now I work for Berkshire Blanket! I guess it's fate. If you'd like to see our delectably warm blankets and throws, go to our website at Warning: you may start attempting to cuddle your computer screen.

Smart packaging for your bedding


The new packaging is on the right.

Did you know? The two most important functions of packaging are…

1) Ensure the product is protected in transit from the vendor to the retail floor from damage and theft.

2) Provide product information such as special features.

Berkshire Blanket packaging is created to be both functional and visually interesting. Today in Bed Bath & Beyond you will see one of our latest packaging innovations in the throw department.  We wanted to present our soft and cozy Serasoft® Supreme in a non-traditional packaging method.  We ventured away from the traditional 12 x 12 fold and offered a 11” x 15” fold for a throw.   We used a much larger front insert with a colorful photo to drawn attention.  The smiling woman and cozy feel of the throw drew a positive emotional reactions, leading people to feel the blanket. Being able to feel how soft and cozy the fabric was revolutionized the experience of shopping for throws.


Categories: Blanket, Throw & Sheet Commentary | Tags: , | Leave a comment

It’s time for summer camp!

Berkshire Direction

At camp.

Girl's Bunk

The girls’ bunk.

Boy Bunk

They boys’ bunk.

Summer is here and many kids have camp fever! This past weekend I helped three campers move into their cabins. As I was helping one camper unpack, she pulled out her Shearling Berkshire Blanket. Her cousin then took out her Serasoft Berkshire Blanket. Both girls laid their blankets at the end of their bed and mentioned they needed a piece of home while they were far away from home.

After the girls were settled in their cabin, we walked over to the boy’s cabin where a brother was staying. He was already unpacked and meeting a fellow bunker when I noticed on his bed was a fleece Berkshire Blanket! He laughed when he knew I had noticed the blanket on his bed.

Even though hot weather was predicted for the next few weeks the kids were prepared for those occasional cool nights. Being away from home is hard when you’re younger and having a piece of comfort helps those times when you are feeling a little home sick. Take a look at their bunks – they turn what looks like an uncomfortable camp bed into a soft cuddly bed for a good night’s sleep! They will definitely be feeling refreshed every morning and ready for camp fun!


Categories: Blanket, Throw & Sheet Commentary | Tags: , , , , | 1 Comment

Summer Outdoor Living


There is nothing more that I love than a lazy day either in the hammock, on the lounger, or by the pool!

The night air can be crisp and cool. To help keep the chill away and still be able to sit outside and enjoy the fresh air, I snuggle up under a throw!I also use a cozy pillow to support my back and help my posture when sitting on the outdoor furniture.

So think outside the house – use your throws/pillows and blankets to snuggle up under and enjoy the outdoors, and dress up your outdoor furniture!


Categories: Blanket, Throw & Sheet Commentary | Tags: , , , , | Leave a comment

Color Watch: Tranquil Blue

Blue flowers

As summer comes into full swing, it’s hard not to fall in love with shades blue…bright skies and deep oceans are constant reminders of how this wonderful color can inspire tranquility and calm. This wonderful tray of blue swatches summarizes the endless options…add the color to cream for classic cheer up or be daring and mix with it tangerine and porcini.


Blue fabric swatches

Categories: Color Watch | Tags: , , , , , , , | 2 Comments

Welcome to the Paisley Party

What is your perfect paisley? We are so excited to see that the paisley print has made a comeback. It’s a wonderful print pattern with so many options. If you are a comfy casual home owner, mix and match a bandanna paisley. Perhaps you are more bohemian… there are types of paisley for you, too, like my personal favorite, the Kashmir paisley. It’s delicate yet bold and is the perfect way to dress up a room.

Below is a mini look book of trending paisley fashion styles on Tumblr.



tumblr_lumbpluNma1qdqznco1_500 tumblr_mmx3gxybN21r35xqto1_500 tumblr_mnapw8Qrc21r3xmnvo1_500tumblr_mnxhvenXHM1st6vafo1_500 tumblr_mnxj5wIMRo1ry00boo1_500 tumblr_mny0ekl9ZO1r08n29o1_500 tumblr_mnyd3hTT0P1srn73mo1_500 tumblr_mnyjv50ZpD1r1df0wo2_500

Categories: Decor Inspiration | Tags: , , , , , | Leave a comment

Inside Shopper Kim’s Style

Kim intro

Kim is in our insider shopping group, the Comfort Connoisseurs.  She has been a fan of Berkshire Blanket for at least a decade. The company name is what first inspired her to buy her first blanket because she is from the area known as The Berkshires in Massachusetts. When she felt how soft the bedding was, she knew it was her style. We did an interview with her to learn more.

How would you describe your personal home decorating style? Eclectic, with a good feel for French country and contemporary Scandinavian. Each room, though blending with the others, carries its own flavor. I like to blur the decor lines and mix contemporary with African style, or French country with a far eastern touch in the accents. That’s another reason that I love the Berkshire Blanket lines, as they blend so seamlessly with any style or decor that I go with.

What are your hobbies? Vegan cooking and baking, sewing, gardening (vegetable and perennial), and any kind of art or crafts, and reading (I have a gazillion books that I also blend effortlessly into my décor!) My favorite activities are things like hiking and kayaking, anything outdoors. I have a blog and Facebook page called ‘berkshiregirl’ that are devoted to bringing people the best of everything to be found in the Berkshires.

What’s your favorite color? My favorite color if I had to pick just one would be eggplant, but, my ultimate favorite color is the combination of magenta and dark blue.

If you had to choose one color to paint a wall would you choose bubblegum pink or neon green? Neon green. I think more could be done aesthetically with it. (But, don’t tell my little girl that, she would make me choose the bubblegum pink if she saw this!)

What is your favorite fashion trend this season? My favorite fashion trends this season are the inclination to go with individuality and not mainstream. I like that I am seeing a lot of great colors like tangerine and new blues that I haven’t seen before. I like the trend of scaling down what you have, but making what you have be really great and really you; something that you want to live in or wear.

In one word, you think ruffles are: Silly

What is your favorite Berkshire Blanket product? The Extra-Fluffy Throw Blanket, because it is so unbelievably soft and comfortable. I love how I sink into it when I wrap it around me. It’s also just the right size for casual hanging out, but big enough for serious covering up comfort when I need it. I am most thankful for the all season sheets, as they have seen me through years of freezing New England winters and clammy Berkshire summers, all the while keeping me perfectly comforted.

What is your favorite Berkshire Blanket fabric? Serasoft. I consider it irresistible. It is like touching luxury…if you could touch luxury.  My family knows that if we are in a department store and there are Berkshire Blanket products, that I will be making a stop off at the bedding department. Which really is silly, because we have several Serasoft blankets at home….

How does Berkshire Blanket comfort fit into your everyday life? My family is all about being comfortable, from the things we wear to the products in our home. Life can be difficult, and we all face hard things throughout our days. Being comfortable during all of it makes life livable. Softens the hardness, and gives our souls a hug. Berkshire Blanket fits into our comfortable lifestyle by letting us come home to a place that we know we can get cozy and let our guards down.

What’s your favorite spot in your home to relax? My favorite spot in my current home is my living room, which is really a combined area that includes the kitchen and dining area. We have a giant couch that we love to curl up on, under an Extra-Fluffy throw, and read our books individually, but cuddled next to each other. My two little ones have their own throws, but still curl up under mine.

Do you have any personal laundry tips or secrets to keeping your blankets nice? I store my bedding folded in the closets that have good ventilation. My blankets rarely get stored as they are all (and we have 10 of them!) constantly in use or being laundered. I wash in cold water to retain color and fluffiness, and line dry all of the products, to add to their longevity and keep the fluffiness factor high. I have a high efficiency washer that I use on gentle and only use earth friendly washing products. I think this keeps them in near new condition, even though many are several years old.

A true BB story: One of my favorite Christmas’ was when I decided to get everyone Berkshire Blanket products. It was in my early days of admiration for Berkshire Blanket, and I knew that everyone that I loved HAD to have one, so they could enjoy what I was experiencing. It was fun to watch each person open them, and once everyone figured out that that was my gift for everyone that year, they were excited to see which one they had gotten from me.

Categories: Blanket, Throw & Sheet Commentary | Tags: , , , , , , , | 2 Comments

Floor cushions are a new way to entertain


photo from Pinterest

Floor cushions aren’t just for your dog and Japanese restaurants anymore! One of the latest crazes in home décor offers a new way to entertain, a comfortable way to watch a movie, and a colorful way to decorate. I’ve spotted floor cushions everywhere from textile shows in Paris, showrooms and shop windows in New York, ski lodges in Maine, to Baby boutiques in Boston. My favorite purchases are items that offer fun, function, comfort and fashion all in one… and these cushions definitely fit the bill.


Categories: Blanket, Throw & Sheet Commentary | Tags: , , , , , | Leave a comment

Warmth that’s right for the season

As we get ready for spring, many people do their spring cleaning.   One part of that ritual includes changing out their bed linens. I have found there are three categories for my bed linens, which makes it easy to distinguish which items to use during specific months.  Maybe you will find this helpful, too!

Catalog Photography, Fashion  Photography, Sportswear Photography

Lightweight warmth: These include my lightweight fleece, cottons and bamboo blankets.  I use these the most during the summer months here in New England.  These are the perfect layering piece.  Add a super soft cotton sheet and you have the perfect recipe for restful slumber!

Catalog Photography, Fashion  Photography, Sportswear Photography

All season warmth: These include my fleece blankets and my plush blankets.  I use these during spring and fall as a great layering piece between my sheet and thin coverlet.  The layers provide a great cozy warm bed for my tired old bones and  if I get too warm I can peel back a layer.

Catalog Photography, Fashion  Photography, Sportswear Photography

Heavyweight warmth: these include my heavy weight fleece, down alternative and down filled comforters, and filled blankets.  These are used during the colder months as my top of bed bedding.  I love to have a plush and super soft bed to dive into during the winter months.

One more amazing feature these blankets offer is the fact that the fleece blankets now come in beautiful prints or deep rich colors, and the cotton and bamboo blankets are now available in a wide array of weaves. This makes the blanket not only functional, but a decorative top of bed piece.

I love any reason to freshen up the look of my bedroom!


Categories: Blanket, Throw & Sheet Commentary | Tags: , , , , , , , , , , | Leave a comment

Inspired by: Damask

Chair w throw and damask pillow

As a designer, I’m always on the lookout for new ideas and inspiration. One of our newest prints, Maison Damask, was created after I took a recent trip to Boston with some friends. As we walked through the lobby of our hotel, the damask wallpaper instantly caught my attention. The beautiful floral silhouettes, intricate textures and metallic accents gave this traditional pattern a great updated look.

When I got back to the office, I designed a damask print that would look great on our throws and pillows, and I used colors from the palettes we created for our Maison&Objet trade show in Paris.

Check out the different colors below!  Each of them would be a trendy accent to update a room, but my favorite is the purple/berry combination!  Which Maison Damask print would you like to see on one of our cozy throws?


Maison Damask print

The print I created.

Damask pillow in berry

Here in the final product, a berry Damask pillow!

Categories: Decor Inspiration | Tags: , , , , , , , | Leave a comment

Behind the Scenes at the Forever Safe photoshoot

Here is a behind the scenes look at the photoshoot we held for Forever Safe(TM), our new baby blanket and clothing line with stripes of pure silver to keep fabrics fresh and clean. With all these babies around, it was like an overdose on cuteness!


Who knew this set would be so comfy?


Shout out to the amazing photographers at Coppola Studios, who made all the magic happen!


“Momma, I love this bedding!” Definitely what he was saying.

You can shop for Forever Safe on our website. It’s the first of its kind in American baby wear that actually keeps fabric safer for the little ones who need it most. As the industry leader, we gave you this technology first. Forever Safe products are woven with revolutionary X-STATIC® 99.9% pure silver that protects fabric from bacteria, odor, and allergens such as mold and mildew.

Categories: Forever Safe | Tags: , , , , , , , | Leave a comment

Blog at